Hard to believe it’s been almost four years since Toyota unveiled the GR GT3 concept at the Tokyo Auto Salon. We’ve been eagerly waiting ever since to see if a production version would come. Early reports suggested it would carry a Lexus badge, but Toyota clarified earlier this year that the car will be sold under the Gazoo Racing brand. Ahead of its world premiere next week, Toyota’s flagship performance car finally has a name:GR GT. Attached near the bottom of this page is a TV commercial that aired in Japan a few hours ago, featuring the upcoming model alongside its predecessors, the LFA and the 2000GT. The thunderous sound of a V-10 follows the classic car’s inline-six before the new model plays what we believe is V-8 music. The video also gives a great chance to see the GR GT without camouflage. Toyota dimmed the brightness to hide some of the finer details, but there’s still enough light to highlight the car’s wide stance. Additionally, the front and rear lighting designs seem to resemble the upcoming 2026-spec GR010 Le Mans hypercar. While the video clearly shows the street-legal version, a GT3-spec endurance racer is also coming. Toyota recently confirmed plans for a new V-8 engine, which will likely be used by the companys luxury division as well. A production version of the Lexus Sport Concept with that eight-cylinder engine seems likely, and the V-8 is expected to appear in regular models too. The brand-new combustion engine is expected to have two turbochargers and a 4.0-liter capacity. However, Toyota has not provided definite details about the new V-8 and hasn’t confirmed if it will be a hybrid. While we would like a manual transmission, that appears to be unlikely. We’d love to be proven wrong, though. How much will it cost? We’d guess it will probably be a six-figure car. Were assuming this based on Toyotas earlier efforts this year to compare a prototype with the previous-generation AMG GT. Although we expect it to be well below the $375,000 LFA, get ready to spend around $150,000 or maybe more. After all, the outgoing Lexus RC F already comes close to $100,000. Because of its high price, the LFA wasn’t exactly a commercial success. As a result, Toyota and Lexus are likely to be more cautious when setting prices to avoid competing with big names in this segment, such as Ferrari, Lamborghini, and McLaren. The official premiere is scheduled for next Friday, December 5 (Japan time), so Americans might see the GR GT late Thursday, December 4. The online reveal will be quickly followed by a public debut at the 2026 Tokyo Auto Salon (January 9-11).
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